My journey began in development, but my passion led me to design, where I combine logic, aesthetics, and an even deeper care for users.
Influenced by minimalism, modernism, and the elegance of functional design, I craft digital products that are clean, intentional, and human-centered.
I believe in simplicity with depth, collaboration with purpose, and tools that work beautifully.
Music, art, and gaming keep my creative flow alive.
I’m a pragmatic designer focused on getting things done—user-centered, efficient, and consistent by design. I default to an iterative Lean UX approach but shift to Design Thinking when tackling larger, more complex challenges.
I use technology and data to design with intent, from reading API docs to performing data-informed design and product decisions. I’m passionate about DesignOps and love building and maintaining design systems that support accessible, scalable interfaces. AI helps me sharpen copy, explore unfamiliar domains, and stay efficient with tasks like competitor research or understanding personas and markets.
With a background in full-stack development, I build tools and platforms that support both internal and external users. My focus is on solid system architecture, workflow optimization, and maintaining a seamless connection between design and delivery.
I collaborate across disciplines to bring ideas to life, merging design precision with engineering depth. From scalable systems to refined interfaces, I integrate DevOps and DesignOps practices to create products that are not only beautiful, but built to last.
With the beautiful simplicity of Lean UX, my approach is fast, flexible, and user-centered. I adapt to context, by shipping early, learning fast, and refining with intent.
When things get more complex or projects start very vague, I often expand my process to Design Thinking.
I start by exploring the problem. Research, ideation, and defining goals help align the team and set a strong foundation for the iteration.
From rough sketches to refined prototypes, I create with users in mind and collaborate closely with devs to bring ideas to life (or even contribute code myself!).
After a release, I analyze data, feedback and user behavior to uncover what works, what doesn’t, and where to go next.